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The articles posted here have all been publised in Backstage West. This well-known actor publication looks to Wendy to share the secrets of her acting success, the tools behind her business savvy, and the positive nature of her inspiring insights. 

Wendy enjoys sharing her knowledge with actors at every level of their career, and is excited to pass along these articles to you! Enjoy!


 

Read Wendy's articles previously published by Backstage West
10 Steps To Enjoying The Actor's Journey

How much fun are you having on your journey as an actor? I've come across a lot of unhappy actors in this business, strike or no strike, and they become frustrated when they focus on becoming famous, compare their careers to others, or obsess about how it will all unfold. If this sounds like you, all I can say is, "How's that working for you? Does it feel good?" Of course not! Here are my top 10 steps to enjoying the journey.

1. Acknowledge All Your Victories
Do you find yourself minimizing your achievements? Saying things like, "It was just a callback," "It's only a commercial," "It's just a co-star," etc.? Belittling your victories will slowly diminish your self-confidence. Try instead to embrace each step along the way. Take out a piece of paper (I'll wait) and write down every victory you've experienced since you moved to L.A.: finding an apartment, getting a callback, booking a job, all of it. The list should be long if you are giving yourself credit for all the baby steps you have taken. By shifting your focus and celebrating what you have achieved, you'll begin to feel good again. And since like attracts like, feeling good about even the smallest achievement will help you attract bigger ones.

2. Write Down Your Goals
A university study found that only 3 percent of students had written down their goals. Twenty years later, the same 3 percent were wealthier than the other 97 percent combined. So why doesn't everyone do this? Most people don't know what they want. Do you know what kind of characters you'd like to play, in what kind of projects, and with whom you'd like to work? Make a list. Doing this exercise will help you easily figure out if you want to shoot an action film in Australia, do a single-camera comedy, or appear in a Shakespeare play. Getting clear on what you want -- and then taking action, of course -- helps you move forward and attract people, places, and events to you that will line up with your goals.

3. Visualize Your Success
Albert Einstein said, "Imagination is everything. It is the preview of life's coming attractions." It is also widely known that athletes who visualize their results before a competition have a higher rate of success than those who don't. You can do this too. Spend five minutes a day visualizing yourself as the actor you want to be. Play a minimovie in your head of the perfect day as if all your dreams came true. Use all five senses to create a very clear picture. As you spend more time feeling excited about your visualization, you send out a signal that you are ready to receive more of whatever it is that you are giving your attention to. Live in the virtual reality of your dream. Enjoy it, expect it, act on it, and watch it manifest.

4. Act "As If"
Have you ever played a character who was more confident than you and all of a sudden you were walking taller, speaking clearer, and feeling more successful as a result? The confidence is within you, yet the character gave you permission to own it. Why not do that in real life? Act as if you are where you want to be. You already have this ability by virtue of being an actor. What if you took the next 30 days and acted as if your goals had already come true? Would it change the way you talk, think, act, and dress? Would it change the way you perceive your agents, greet a casting director, or walk into an audition? Empower yourself with this exercise, and watch the difference in your experience.

5. Take Responsibility
Make a list of all the things that are bothering you and why. You might say, "My agent never sends me out; he must not believe in me." Dig deeper, and ask if you believe in yourself. Now go back to that list, and next to each item write one thing you are grateful for. Sometimes it's hard to find things to be grateful for with circumstances or people that aren't bringing you joy, but when you take full responsibility for everything in your life -- good, bad, or indifferent -- then you are in control and no longer feel like a victim. For example, if you can't find anything to like about your agent, you could be grateful for the clarity in knowing what you want in your next agent relationship.

6. Take Action
"By thought the thing you want is brought to you. By action you receive it," said author Wallace Wattles in 1910. Even in the middle of a strike, when it seems like "nothing is going on," there is always something you can do for your career. Why not take a class, update your reel, and be ready when things get busy again? If you're already doing that, then find a way to challenge yourself outside your comfort zone. Write a one-person show, try standup comedy, or create and shoot your own project. Make a list of five actions you can take today to further your career. Start with the first one. The secret to getting ahead is getting started. Find a like-minded friend you can confide in, and be accountable to each other to take action on your goals each week.

7. Collect Your Work
Nowadays, everyone from agents to casting directors wants to see a demo reel. Often, whether or not you get seen for a role may depend on who has seen your reel. I can't get over how many actors don't collect footage of their work. This is part of your job, and it's a necessary tool to help sell you in the future. Make this a priority. Even with small roles, you'd be amazed to see what editors can put together. Whether you are working on a student film, a commercial, or a hit television show, do not leave the set without finding out how to get a copy of your work. Ask around, get names, and follow up. Even if it takes a year to edit the project, track it down, update your reel, and relish in the victory.

8. Discover All Your Passions
What brings you the most joy? What did you love to do when you were a kid? Are there any untapped skills lying dormant within you because you told yourself you weren't good enough? It's time to say yes to your dreams. Eliminate fears or doubts by writing out the following statement: "If I knew I couldn't fail, I would... ." Complete the statement with everything that comes to mind. Circle one thing that excites you and take action, whether it's taking a screenwriting class or a salsa lesson or learning to cook. What makes you interesting is the life you are living on your way to becoming the best actor you can be. Doing something you are passionate about may even take you down an exciting path you never imagined.

9. Be Happy Now
Everything we want is because we think we'll be happier in the having of it. Yet many actors who are unhappy today say they'll just be happy when they "are on a series, book the job, or make a million dollars." We've seen so many examples of actors with tons of success who are still miserable. The key to happiness is in not waiting for your circumstances to change to find joy. Gratitude for the present moment is the best gift we can give ourselves. This is where our creativity is maximized. Write out: "I'm so happy and grateful for... ." Then list at least 10 things. As what you concentrate on expands, your gratitude will bring more positive experiences, feelings, and people into your life and career.

10. Give
How are you giving back to the world? In a society in which gaining material possessions and status still leaves people feeling empty, I've learned that it is in the giving freely of ourselves that we feel fulfilled and rewarded. How can you give of your time, talents, and support? Why not help another actor on an audition or volunteer to mentor fifth-graders to write screenplays? (That was one of the most rewarding things I did last year. Check out www.youngstorytellers.com.) Not sure how to volunteer? Go to www.volunteermatch.org, and you can search by area of interest. Giving back will expand your thought process to include people other than yourself and get your focus on listening rather than talking -- which ultimately makes you a better actor.

Wow, there's really a lot you can do to enjoy your journey, even during a strike. (To read this published article at backstage.com CLICK HERE.)

All Rights Reserved. Copyright 2008. Dream Big Enterprises, Inc.

Voice-Over: 10 Steps to Breaking Down Commercial Copy

How To Break Down Commercial Copy

Believe it or not, voiceover is a visual medium. The actor creates pictures through his or her voice, emotion, and imagination. In essence, we are selling the feeling the listeners will have if they were to try the product, whether it's a car, a bank, or a moisturizer. There's a lot more to voiceover than meets the eye, and speaking is last on the list. Here are my top 10 steps to breaking down a script.

1. Discover the Story.
You can only do this by reading all the copy, not only your lines. Notice all descriptions and storyboards, if provided, and look for what statement is being made. Often this can be found in the tag line at the end.

2. Find the Tone.
The type of product and the level of luxury it provides will give you clues about the emotional tone of the read. For instance, when you think of Saturn or Mercedes, you can feel the difference in the type of buyer, which ultimately affects whether you speak casually or sophisticatedly.

3. Know Who and Where You Are.
Read all the character descriptions very carefully. Are you the wife, boyfriend, surfer dude, or a doctor? Notice the setting. The read will be different if you're in a backyard, looking for your keys, or at a romantic dinner. These are clues that help you create the environment and the tone. Treat it like a theatrical audition: You'd never go in not knowing who you are, where you are, and who you are talking to.

4. Determine the Problem and Solution.
In most commercials, there is a problem and a solution. Advertisers present a problem to the consumer and then introduce their product as the solution. It's important to understand which side you are presenting and when you are presenting both.

5. Understand What's Important.
To help sell a product, know what to emphasize. In retail the highlight is always on price, percentages off, and sale dates. With food, the focus is on description. You are getting people to see, smell, even taste the food with your words. Often, commercials will use a list of the three top selling points.

6. Mark the Copy as You Go.
Use your intuition, marking the copy as you read it. If something stands out, underline or circle it as a way of telling your brain, "This is an important point." Then let it go and be in the moment when you're performing.

7. Read Out Loud.
Voiceover is a vocal medium. Like any form of acting, you can't read it in your head and expect to perform it well out loud. Find a place to read aloud, and practice at every audition, even if it's in the bathroom.

8. Make It Your Own.
This is the most important step and will help you stand out from the crowd. Unless it's retail or a TV spot that needs to match a picture, you may want to insert ad libs, using small words to make it sound real. The more conversational the better. Discover your own cadence and own your uniqueness.

9. Vary the Read.
Some of the biggest campaigns have just one tag line, and at the audition, you'll be asked for "three takes in a row." That means three slightly different ways of reading the same line. You can vary your speed and cadence or create different emotions for each take. Practice this ahead of time.

10. Act "As If."
Read the copy as if you've had the campaign for two years, not as if you're auditioning for a job. It's a minor adjustment in your head, but acting 'as if' can make all the difference. Good luck.

To read this published article on backstage.com CLICK HERE.

All Rights Reserved. Copyright 2008. Dream Big Enterprises, Inc.

Top 10 Rules On The Set

You’ve trained for years, auditioned for many roles, and finally booked a job! Congratulations! But in all your training, has anyone ever taught you what to do and not do once you’re actually on the set? So you don’t have to learn the hard way, here are my top ten rules to “work” by…

1. Arrive Early
Arrive at least fifteen minutes BEFORE your call time. If you are shooting on a studio lot, you will probably park in a structure and have to walk to the set. If you are shooting on location, often cast and crew parking is further away from the set and a shuttle bus will transport you there to check-in. The goal is to arrive on SET (not at parking) before your call time. Commercials, television, and films all have million dollar budgets, and if you are late, you are costing them money, not to mention starting out everyone’s day stressed. Respect their time and yours. Set 3 alarm clocks if you have to, bring a book if you are way too early, but NEVER be late! There is no excuse.

2. Check In With An AD Immediately
Always let someone know you have arrived, and ask for the 2nd AD (Assistant Director) to check-in. If you find your trailer, and they don’t know you are there yet, they could end up calling your agent at 6:30am wondering where you are! Let them know you are on the set, and where you are headed at all times. Depending on where they are in their shooting schedule, they will usually encourage you to get breakfast, and then show you to the make-up & hair trailer.

3. Check Updated Script For Recent Changes
Often, scripts can change overnight. It is your job to double check the working script for that day and make sure you are aware of any changes. Dialogue may be rewritten on a daily or even hourly basis, so be sure to ask for a current script and begin memorizing any changes. If you are shooting a commercial, check out the storyboard to get an idea of the whole project. It’s best if you understand the entire concept, even if you are in only one piece of it.

4. Never Gossip About ANYONE On Set
Sets are a tight-knit family. These people have usually worked with each other for years. You are a guest in their home. You don’t know who knows whom or who is related to whom, and the worst way to find out is to badmouth someone on the set, and find out it’s the director’s niece. Keep in mind the P.A. (Production Assistant) is often a friend of someone higher up on the food chain. They have walkie-talkies and word travels very fast! Not only that, but if you start complaining or gossiping, you can best bet everyone on the set will know about it within minutes, and it will make your time there difficult, or worse, it could even get you fired.

5. Stay Positive And Happy
On the flipside, people notice an actor with a positive attitude, who is happy to be there. In all honesty. no one likes to hear an actor complain. The crew doesn’t get paid residuals, and thinks we’re overpaid at times. Keep in mind that most everyone on the set got there long before you arrived and will leave long after you are wrapped. You may have plenty to complain about, but unless it’s something violating to your work as an actor, keep it to yourself. Even if everyone on set is complaining, don’t get on the bandwagon. On the next project, YOU might be the only one who is asked back!

6. Make The Best Of The Part You Are Playing
Remind yourself of how fortunate you are to be acting for a living!
You get to PLAY and get paid! You may have been chosen among hundreds of actors to do this job. Feel how wonderful that feels and be grateful. No matter how small the role is, remind yourself that everyone you saw at the audition would happily trade places with you right now! And remember small roles can lead to bigger roles. I have a friend who worked on a hit show as a wacky neighbor with one line, which was “hello!” She was excited to be there, easy to work with, and created a well-rounded character, despite her one word of dialogue, and they ended up bring her back as a recurring role with ample dialogue in 6 more episodes! Make the best of where you are, and where you are will get better! And keep in mind, there are no small roles, only small actors.

7. Take Nothing Personally
You may be asked to do a take over and over again, and have no idea why. Don’t begin to doubt your abilities, but know it is the director’s right to request you to work as much as he/she finds necessary. You don’t know what is going on behind the scenes. The director gets all kinds of comments from the writers, network, ad agency (if it’s a commercial) to do things differently, and doesn’t have the time to tell you that it’s not you! If he/she seems moody or unfriendly, choose to not take those actions or emotions personally. A director is usually under immense pressure to get things done right and quickly. Often getting no notes after a take, means you were great! As an actor, you were hired to be flexible, adaptable and professional, no matter what the circumstances.

8. Monitor Your Craft Service Visits
Keep in mind you need the stamina and energy to make it through a long day, and your performance needs to be consistent. Don’t overdo the caffeine or sugar and then crash half way through shooting. Pace yourself with the right foods and drinks that will maintain your energy throughout the day. In other words, skip the donuts and chocolate, and opt for the protein bars, and fresh fruit. Keep in mind that just because it’s FREE doesn’t mean you have to eat it! Emergen-C packets are great to add to water and keep you hydrated and energized throughout the day. If your bored while waiting to shoot, bring a good book or take up a meditative hobby like knitting, not eating.

9. Leave Graciously
It’s a good idea to thank everyone you see on the way out. They’ve all been working very hard, and rarely get any accolades, especially from actors! Be the exception to the rule, and maybe their perception of actors may change. Once you are wrapped, if they are moving on to another shot or location, it is best to immediately thank the director (and anyone else you’d like to) before they move on to the next set up. It will be much harder once you leave set, and change, to return and try to say your goodbyes. You never want to interrupt them, as they are trying to beat the clock and stick to budget. Thanks them quickly, yet personably and be on your merry way.

10. Write Thank You Notes
It is so rare these days for anyone to send, much less receive, a hand written thank-you note. Everyone likes to be appreciated for their hard work, and a little accolade goes a long way. Take the time to hand write a note, sincerely thanking those you appreciated working with for their time and for hiring you. If you make sure to get a call sheet from the production office while you are working, you will have all the names and addresses you need. You don’t need to gush to everyone, but a simple and sincere thank you to the director, writer, producer and even the casting director (for calling you in) will set you apart from the millions of actors who don’t think of anyone but themselves. You can then add these people to your “people I’ve worked with” list and send them a postcard to announce when you are working again. Pretty soon, you will have a contact list that might even get you rehired! And if you really want to shock someone, write a thank you note to your agent!

All Rights Reserved. Copyright 2008. Dream Big Enterprises, Inc.

How To Stay Up During The Down Times

As positive as I think I am, and as fortunate as I have been in my career, there are days I still feel down, frustrated, and alone in a sea of people pursuing their dreams, and in a town making sure we all know who is at the top of their game. It seems the most common problem actors have at any stage in their career, from the beginning actor trying to get agent, to the actress who had ten auditions, several callbacks, but no jobs, to the working actor whose series just got cancelled, is finding a way to stay up during the down times. It is as useful a skill to an actor as crying on cue, and you will need to master it for yourself (and your sanity), because in almost every stage of your career there inevitably will be down times.

In the midst of pilot season, I’m sure every actor can relate to the roller-coaster of emotions we all feel on any given day. It’s easy to be happy after getting a call from our agents that we have an audition, or after a great callback. We’ve all been that elated person on cloud nine, because in that moment it seems like our dreams are actually possible. We are excited to be in the game and have a chance to get up to bat! So why does that elation last for only about an hour or at best, a day, until time passes, we realize we didn’t get the job, and we base our self-worth on the current score of the game and instantly feel like we’re losing? How can we lift ourselves back up? Here are five ways to feel better!

TOP 5 WAYS TO STAY UP DURING THE DOWN TIMES

1. ACKNOWLEDGE YOUR FEELINGS
You’ve chosen a tough career, and you need to make it safe to feel your emotions regarding disappointments, setbacks, and days without auditions. It’s normal to feel angry, frustrated, or even a little depressed at times, and expressing your emotions will help you to release them and move forward in a healthy way. Writing in a journal about how you feel is a great way to get your emotions out of your head and down on paper, which can help you to uncover what is really bothering you. If you have a good friend who you feel you can share these feelings with, let them know that you are feeling down and would love to just be heard. Sometimes all you need is to give yourself permission to express your true feelings. Be good to yourself. Take a nap, eat some ice cream, have a good cry. Indulge, but don’t over do it. (Be aware that stuffing down negative emotions with food, alcohol, drugs, gambling, sex or excessive shopping can easily become addictive behavior and a quick fix for feeling good that never lasts. If you feel down for several days or weeks, or have noticed self-destructive behavior, please seek professional help). Find a positive way to release your emotions. Write your feelings in a journal or share them with a close friend.

2. DISCOVER OTHER PASSIONS
Do you ever feel like you are trying really hard and getting nowhere? Have you ever tried to chase a cat around the room to pet it and gotten nowhere because it keeps running away? Does your career feel like that? Like you keep trying harder and harder and getting less and less results? Odds are, people can see how hard you are trying and it is coming off as angst or desperation. Have you noticed that when you relax, get your mind off “chasing the cat” and busy yourself with something you enjoy, the cat will actually crawl right up on your lap. Now, I’m not saying that you can sit at home, do nothing but pet the cat and have a successful acting career, but if you have been doing the work, the classes, the auditions, the mailings and things aren’t working right now, maybe it’s time to take a break and do something else you love. Taking your attention elsewhere can provide the release you need to allow good things to flow your way. Pleasurable activities can relieve depression and stress through distraction. Harrison Ford discovered carpentry. Marcia Cross earned a Master’s Degree in Psychology. You never know where the discovery of another passion could lead. Make a list of things you love to do or always wanted to learn. Circle one to start this week.

3. START MOVING
Whether it’s a walk around the block or an intense kickboxing class (I prefer the latter when I’m really frustrated), this can be one of the best ways to relieve stress, and instantly feel better. Working out not only affects your physical body, but your mental state as well. Take pride in the body you have been given and make an appointment for your own self-care. Treat working out as a meditation of appreciation for your body and you will soon see your mood lift, and the added benefit of your body changing for the better! Instead of meeting a friend for coffee-ask if that person would like to go for a walk or run. They could probably use a boost too! Mark your calendar this week with an unbreakable appointment to work out.

4. GET OUT IN NATURE
Sometimes literally getting out of the house can be the perfect aide to getting out of your head, where it’s easy to wallow in your own self-pity. Spring is in the air and looking to the beauty in nature can serve as a great way to get the focus off of yourself. Nature gives us an effortless example of how to be at peace and have patience. A tree doesn’t try to grow, it just grows. A flower doesn’t check to see when it’s about to blossom, it just trusts that it will when the time is right. Allow nature to be a symbol, reminding you to detach from the outcome. A flower can’t control the weather, the chemicals in the air, or if anyone will think it’s beautiful or not, but with patience and perseverance, in even the most unfortunate of conditions, ultimately a beautiful bud blooms. Put your life into perspective by marveling at the ocean, the sky, and the stars. The vastness of our planet, and that your time here is finite can help you to start enjoying the beauty in your life today. Take time every day to appreciate nature.

5. CHANGE YOUR FOCUS
Where have you been giving your attention? Have you been coping with your frustrations by blaming, complaining, or comparing? These are easy ways to remain powerless and stuck in a cycle of what is not working. Remember that what you focus on expands. Comparing yourself to other actor’s success can instantly put you in a state of panic and lack. Find the joy in your own journey by appreciating how far you have come! As long as you are unhappy about not being “over there”, or feeling unworthy, dissatisfied or jealous of those who are “over there”, you actually can’t get anywhere near “there” because your energy is not a match. Trust in your own path, and know that you are exactly where you need to be. When you divert your attention from thinking about your problems, your mood actually has a chance to improve! Focus on your accomplishments and on what you appreciate about your life right now. Make a list and post it where you can see it. Begin a gratitude journal and you will begin to attract more things, people, and opportunities to be thankful for. List 10 things you are grateful for in your life. Make a new list everyday.

As you make peace with where you are, where you are will get better. When you let go of controlling how you want things to happen, you make room for unlimited possibilities and unexpected wonderful surprises! I’m feeling better already (and hope you are too)!

All Rights Reserved. Copyright 2008. Dream Big Enterprises, Inc.

Top 7 Marketing Tips

As things slow down a bit, it can be a great time to take inventory on what you’ve accomplished the past year and figure out how you would like to expand in the New Year! I’d like to focus on the one area that many actors get intimidated by, and yet it is a vital part of building your career…Marketing.

Let’s first look at how you view yourself in relation to your career. Do you realize that you are the CEO of your own company? What does your company sell? You! Essentially, you are the product and the brand. You are also the Vice President of Marketing/Advertising, Publicity, Finance and Public Relations. Your agents and managers are the VP’s of Sales and help sell you to potential buyers. (And if you don’t have an agent yet, then you are VP of Sales for now, too!) At first, you probably have to do most of the work in order for your small business to get off the ground or even to grow to the next level. As you become more successful you will hire people in these areas to assist you.

So, now that you are thinking like a CEO, how many hours a week are you putting into your company? If you think going to the gym and checking your e-mail on your laptop at Starbucks is a full day’s work, then you will probably be beaten by the competition. If you want your business to succeed, you must let the buyers of your product know who you are, what you’re selling, and how to find you, all of which requires good marketing.

TOP 7 MARKETING TIPS

1. Know your niche now and be versatile later.
Casting directors like to categorize actors, which can work to your advantage if you really know what you play. Successful actors know they’re niche. So often actors fight against playing a certain type or a certain age at the expense of great success in that category. Be honest with yourself and how you are perceived! For example, if you can accept that you get cast mostly as a “young mom” (even if you aren’t one) and that you rarely get called in to play the “hot chick,” and you start to embrace this in your marketing materials, you’ve opened yourself up to many more opportunities just by knowing your niche. Once you become more successful, then you can use your marketing to change people’s minds.

2. Know your marketing goal.
Your goals will change as your career changes. Ask yourself, what message do I want to get across? In the beginning, you want to let people know you exist and what you play. Once you are getting out, you want to inform them of what you are up to,and keep up good relationships. Once you are booking jobs it is important to let everyone know! People want to hire actors who other people have already hired, and you are in charge of creating that buzz through your marketing. Or maybe you’ve changed your image and you want to be seen in a different light. Postcards are one of the most effective marketing tools for getting your message across.

3. Send postcards when you have something to say.
This is the easiest way to remind casting directors, producers and directors that you are acting! If you are working on your craft, then you should almost always have something to say. And if you don’t, then don’t send a postcard! If you don’t have an agent yet, then do a play, a short film, and study somewhere reputable. Make it your goal to have something to announce. Then when you do, put a postcard together and send it out. Never put your home phone or address on it, but rather a less personal number that you check often. Even if you do have an agent, you can’t expect them to let every casting director in town know what you’ve been doing. That is your job. Work begets work, so let them know of your latest tv episode airing, current commercials, a quote from a great review in a play, recent film roles, if you’ve changed agents, or drastically changed your hair or your weight through updated pictures. Postcards instantly put you in the front of their minds.

4. Figure out how to say it best.
Keep your postcard short and simple. Announcing more than three things can get confusing. If you’ve done something that has already aired, and you never marketed it, it’s not too late. Just say “Recently seen in…” On the flipside, if you just shot something and don’t have an air date yet, you can still put a postcard together saying “Coming up next in…” It’s better to list the airdate, channel and time for those who might want to watch it, but it will also show people that other people have been hiring you, which is just as important, If you have no credits to list right now, focus on your unique strengths and training (only list skills you feel confident in demonstrating!) and list them as bullet points :
• excellent physical comedy
• strong improv skills
• currently training at The Groundlings

5. Know your target market.
If you know what kind of television shows you’d like to work on, what film directors you want to work with, and what theatres you’d like to perform in, you can focus your marketing more often to those casting directors, producers and directors. You can begin to compile your own database that is specific to your career goals. The more often you market to them (when you have something to say) the more often you will be on their minds, the greater the odds of meeting them and eventually adding them to your fan list.

6. Compile a fan list.
Your fans are any casting directors who have called you in, called you back, or hired you on a job. Of the thousands of actors out there, just getting called in these days means your marketing or your agents have done something to make you stand out from the crowd. Keep in touch with them! What about directors and producers you have worked with? Often they go on to work on other projects where they might have an opportunity to hire you again. Why not keep them abreast of all the work you’ve been doing? They may end up requesting you for a job with a casting director you haven’t yet met. Keep your fans informed!

7. Be consistent and persistent.
So many actors do one or two mailings, don’t see any immediate results and call it quits. How many Bed Bath & Beyond coupons did you collect before you went there? How many times did you see a movie trailer before you decided to go see the film? Advertisers know the importance of repetition, and so should you. Eventually your name and face will be a brand that casting directors know, think of and rely on often. Every 6-8 weeks is a good time to do a mailing, as long as you have something new to say. If not, get busy!

This business is all about personal relationships with your agents, managers, casting directors, and those you work with on the set. Keeping in touch with people in a positive way is something every CEO would do for his/her company. Keep in mind that you have a certain amount of time to say thank you, get the word out on your next project, or contact someone who offered to assist you. Don’t let the coupon expire. Make a plan, set a date and get busy marketing yourself! It’s not bragging, it’s just good business.

All Rights Reserved. Copyright 2008. Dream Big Enterprises, Inc.

 
 
 
 
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